Forbes: Can’t decide what to order? Why the human brain struggles with ‘plenty of choice’

| Posted in Brain Education, Brain Health, Brain Research

In Western cultures, we often say we like to have choice. To a certain extent that’s true – we enjoy freedom, and choice makes us feel that we are in control of our decisions. ┬áBut it is also overwhelming. How many times have you been stuck pondering what to order from a huge menu, while the waiter and your dining companion looks on impatiently? (November 5, 2018)

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